South African Adventure Industry Association (SA AIA)

Contact Details

+2776 601 4997
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South African Adventure Industry Association (SAAIA): Driving Growth and Safety in Adventure Tourism

The South African Adventure Industry Association (SAAIA) is the premier organisation representing the diverse and dynamic adventure tourism sector in South Africa. Bringing together operators, guides, suppliers, and industry stakeholders, SAAIA champions the growth, professionalism, and sustainability of adventure activities ranging from hiking and rafting to ziplining, cycling, and beyond.

SAAIA’s mission is to promote safe, responsible, and high-quality adventure tourism experiences that showcase South Africa’s natural beauty while supporting economic development and community empowerment. The association advocates for robust safety standards, industry best practices, and environmental stewardship, helping members navigate regulatory requirements and maintain compliance.

By providing training, certification, and networking opportunities, SAAIA helps adventure tourism operators enhance their service delivery, improve safety protocols, and innovate their product offerings. The association also liaises with government bodies, tourism authorities, and conservation groups to ensure the sector’s interests are well represented at policy and planning levels.

SAAIA supports sustainable tourism development by encouraging ethical business practices that benefit local communities and protect natural resources. It fosters collaboration and knowledge-sharing through workshops, conferences, and industry events, positioning South Africa as a premier destination for adventure seekers worldwide.

Whether you are an established adventure operator or new to the industry, the South African Adventure Industry Association offers valuable resources, advocacy, and a vibrant community to help you succeed in this fast-growing sector.

CityRock Cape Town

CityRock Cape Town is a indoor climbing centre situated in Paarden Island, Cape Town and offers indoor climbing, bouldering, yoga, kids parties and team building.

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GZ Adventures - Quad Biking

Looking for an outdoor thrill just outside the city? Our fully guided quad bike trails are located only 35 km from both Sandton and Pretoria

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GZ Adventures - Team Building

Start your day with a dose of adrenaline on our Go-Karting track, where teams compete in off-road races that demand focus, timing, and friendly rivalry.

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Venture Forth International - Guided Hiking

Guided rock climbing with qualified and registered mountain guides.

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Venture Forth International - Guided Hiking

Explore the rugged Cederberg mountain paradise with a qualified, registered mountain guide.

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Venture Forth International - Mountaineering

Cape Town's Table Mountain is a mountaineering playground.

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Venture Forth International - Rock Climbing

Venture Forth International - Rock climbing operator in Cape Town. Table Mountain offers rock climbers of all abilities world-class routes on high quality rock.

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Venture Forth International - Sea Kayaking

Sea kayaking day trips in Cape Town. From Hout Bay.

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Wild Treasure Hiking - Guided Hiking

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Contact Details

+2776 601 4997
.(JavaScript must be enabled to view this email address)
South African Adventure Industry Association (SAAIA): Driving Growth and Safety in Adventure Tourism

The South African Adventure Industry Association (SAAIA) is the premier organisation representing the diverse and dynamic adventure tourism sector in South Africa. Bringing together operators, guides, suppliers, and industry stakeholders, SAAIA champions the growth, professionalism, and sustainability of adventure activities ranging from hiking and rafting to ziplining, cycling, and beyond.

SAAIA’s mission is to promote safe, responsible, and high-quality adventure tourism experiences that showcase South Africa’s natural beauty while supporting economic development and community empowerment. The association advocates for robust safety standards, industry best practices, and environmental stewardship, helping members navigate regulatory requirements and maintain compliance.

By providing training, certification, and networking opportunities, SAAIA helps adventure tourism operators enhance their service delivery, improve safety protocols, and innovate their product offerings. The association also liaises with government bodies, tourism authorities, and conservation groups to ensure the sector’s interests are well represented at policy and planning levels.

SAAIA supports sustainable tourism development by encouraging ethical business practices that benefit local communities and protect natural resources. It fosters collaboration and knowledge-sharing through workshops, conferences, and industry events, positioning South Africa as a premier destination for adventure seekers worldwide.

Whether you are an established adventure operator or new to the industry, the South African Adventure Industry Association offers valuable resources, advocacy, and a vibrant community to help you succeed in this fast-growing sector.