Dirty Boots is the most established and influential adventure guide brand in South Africa, trusted by the travel trade, adventure operators, and tourism decision-makers for nearly two decades. Since 2005, Dirty Boots has remained the only dedicated adventure guide publication still actively produced and distributed, making it a proven and credible platform for adventure businesses seeking meaningful exposure and long-term value.

More than just a listing, Dirty Boots offers a professional, industry-focused marketing solution that connects your business directly with a genuine, targeted audience. Our strength lies in our deep roots within the adventure travel sector, our close relationships with the travel trade, and our consistent presence at major tourism events locally and internationally. When you list with Dirty Boots, you align your brand with the most powerful and respected adventure authority in South Africa.

We pride ourselves on offering exceptional value for money. Advertising with Dirty Boots is one of the most cost-effective ways to reach both consumers and the travel trade, with annual listings starting at just R12 750.00 incl. VAT, or R1 195.00 per month. This includes professionally curated content, high-quality imagery, and placement within a publication that is actively distributed, promoted, and used by industry professionals.

Quality and professionalism are non-negotiable. Every activity listing follows a clear editorial and design standard to ensure consistency, credibility, and impact. From high-resolution photography and factual, well-edited copy to structured regional layouts, Dirty Boots maintains a level of polish that reflects positively on every advertiser. Our editorial team works closely with advertisers to ensure accuracy, relevance, and alignment with the tone of the publication.

With a 144-page full-colour printed guide, a website featuring over 4,000 pages of adventure content, and approximately 1,200 daily unique website visitors, Dirty Boots delivers reach without relying on PPC advertising—our traffic is driven by strong content and industry relevance. Combined with attendance at key travel shows such as WTM Africa and INDABA, Dirty Boots ensures your business remains visible where it matters most.

Listing with Dirty Boots is more than advertising—it’s an investment in a professional adventure industry and a partnership with the brand that continues to lead it forward.