Dirty Boots: Bridging Adventure and Travel
Dirty Boots is more than a guidebook—it’s a vital link between the adventure and travel industries in South Africa. With a well-rounded distribution strategy, Dirty Boots connects adventure seekers with operators and travel professionals through both its printed edition and digital platforms.

Unique Position in the Market
Dirty Boots occupies a niche as the only South African guidebook that caters to both tourists and the travel trade. It provides essential information for planning unforgettable adventures, ensuring its role as a trusted resource in the industry.

Comprehensive Distribution Strategy
The guidebook reaches its audience through a combination of print and digital channels, ensuring accessibility to travellers and industry professionals alike.

1. Hard Copy Distribution
- Travel Trade: Distributed at key events like the INDABA travel show and through courier networks to agencies, tour operators, and accommodations.
- Targeted Points: Copies are placed in hotels, lodges, tourist kiosks, and adventure retail outlets to reach adventure enthusiasts directly.
- Special Initiatives: Included in welcome packs, embassy resources, and magazine promotions.

2. Digital Presence
- Website: A comprehensive online directory with 4,000+ pages, attracting 1,000 daily visitors and offering a digital edition of the guidebook.
- Social Media: Engages audiences on platforms like Facebook to promote activities and build community.
- Email Campaigns: Targeted campaigns ensure the guidebook reaches international stakeholders efficiently.

Adapting for the Future
Dirty Boots continues to expand its reach, balancing its traditional print distribution with a growing digital presence. By fostering partnerships and addressing new trends, Dirty Boots remains a cornerstone of South African adventure tourism.