



Client Comments“Dear Esna
We use the Dirty Boots booklet in our office on a daily basis, it is an extremely helpful “tool” for all the consultants in the Office. One only needs to flip through the pages to the area you are looking for an activity in. It saves us time in the sense that we do not have to phone around or google it to find a specific activity operator. The Dirty Boots booklet is like a little “adventure bible” - it helps a great deal with our research and quoting for the G.A.P. adventure tours.”
“Dear Esna
Tourvest Inbound Operations prides itself on the quality of travel documentation handed over to our clients. We have conducted extensive research into what our clients require and have consistently refined the look and content of our documentation packs to provide the traveler with user-friendly complete directional information and a high quality souvenir in the form of our embroidered zip-up fabric wallets.
Demand for more and more information by our clients has seen Tourvest Inbound Operations develop a full range of literature highlighting places of interest and touring options, Road Atlas information, South African National Parks and KwaZulu-Natal Parks material as well as tips on safety, exchanging foreign currency and a host of country wide value adds.
It was in researching these requirements that I first met Johan Radcliffe and discovered his Dirty Boots Publication. Very quickly Johan had boxes of booklets delivered to us free of charge and we have never looked back. Tourvest Inbound Operations have provided every one of our clients who receive Travelplanner packs from us a dirty boots adventure guide and the feedback has been excellent. At last a dedicated guidebook to over 100 adventure activities available throughout Southern Africa - something our clients had been asking for.
Each new edition improves on the last and now expands coverage to include Victoria Falls. I would have no reservation in recommending the Dirty Boots Adventure Guide to anyone, safe in the knowledge that it covers whatever they may be looking for, with full contact details and recommends the very best operators.
I look forward to an ongoing partnership with Johan and Dirty Boots Publishing.”
“Dear Esna
We are receiving more and more enquiries from callers interested in adventure activities and used to always battle to give them a nice selection of options. With the Dirty Boots guide we now have an extensive list per province, which has proven to be very useful. The layout is also very user friendly providing us with all the necessary details. We have yet to find a list that is as extensive.”
“Hi Esna
I was so thrilled to see what this book has to offer and showed,the office staff , (dirty boots) If you do not mind my Boss and the Director of Moms’ Pharmacy’s would so appresiate it if you can us send another 2.
It’s my husbands 50th birthday on the 24th of July ,I didn’t know what to do or to give and after I received the book, I know exactly where to take him for his birthday, I think we will try the Hazyview adventures, after all its not so far from us.
Thank you so much for this book its great.”
“Hi Esna
Just a quick mail to say – GREAT new website, easy to navigate and very informative!! I hope it brings you lots more business.
Have a great day!
Kind Regards, Candice”
“Dear Johan
My business has grown noticeably in the last four years by being listed with Dirty Boots. Thank you for having the vision to produce it – it is an valuable resource to both operators and our clients! ”
“Hi Johan
The marketing exposure ARA received as a result of this improved year by year and ARA is well established in and recognized by the outdoor recreation industry and Government institutions e.g. SAQA, Department of Environment Affairs and Tourism some provincial Sport and Recreation Departments, THETA ,etc.
To give you some examples resulting from exposure in Dirty Boots Guide, ARA had requests from the Education Department and Provincial Departments of Sport and Recreation for more information regarding our services and what ARA accredited centers can offer. I do believe that some centers has already pick indirectly some fresh fruit as a result of these communications.
What you must not forget that you can not market yourself in this highly competitive environment if your information is not exposed in popular resources that in the outdoor recreation field. To be more specific in a book that is becoming more and more popular and in demand as a result becoming very popular in reaching a broader target market every year.”