In the years since the first edition of DIRTY BOOTS rolled off the printer in 2006, the adventure industry has seen wonderful growth in the number and diversity of activities available to locals and visitors throughout South Africa and the kingdoms of Eswatini and Lesotho.
The DIRTY BOOTS is a glossy, full-colour, annual booklet that is published in a durable and convenient DL size. This comprehensive adventure-activity guide is distributed free-of-charge to the local and international travel industry and adventure enthusiasts. Advertisers featured are only those operators that operate their own activities.
The printed DIRTY BOOTS guide is partnered to the DIRTY BOOTS website, which lists hundreds of activities by type and location. As our website has been around for almost 15 years and the content is trusted, reliable and accurate, we enjoy high search engine rankings.
From slackpacking and surfing, to abseiling, caving, day hikes, pony trekking and paragliding, DIRTY BOOTS includes over 100 activities in every edition. These activities are listed in the well-designed, printed guide alphabetically per colour-coded region. Activities and advertisers are indexed.
Each full-page advertisement includes the operator name, region and activity offering together with a colour photo, contact details, location map and a 200-word description. If the advertiser belongs to a controlling body of that adventure activity / sport, the relevant logo is included on their page.
Should the advertiser not have access to high-quality photos, we have a gallery of over 700 adventure-activity themed images to choose from. Contact details are presented in a standard format and we make every effort to confirm that details are correct before going to print.
Activity descriptions can be supplied by the operator and will be edited, if necessary, by our copy writer to best present each operator.
This handy DIRTY BOOTS printed guide is shared at guest houses, hotels and B&B’s; it has a place at reception desks and operator offices and remains the most comprehensive adventure-activity reference.
Advertisement bookings open in January 2020
Advertisement bookings close 28 February 2020
We go to print in May 2020
Distribution begins in May 2020.
Contact Esna for rates and specs.