SATSA has been the Hallmark of Quality Tourism in Southern Africa for more than 40 years.

Our Vision is to be the most recognised and sought after endorsement of good business practice in the Southern Africa Tourism Industry. Our Purpose is to provide domestic and international tourism buyers with quality advice and reliable information on credible tourism partners in Southern Africa.

Our Aim is to help our members manage successful, profitable businesses that are part of a vibrant and sustainable inbound tourism industry.

We achieve this by focusing on:

LOBBYING – We champion the interests of our members with Government to ensure South Africa has a legislative and fiscal framework that allows their businesses to grow and prosper.

PROFESSIONALISM – We promote best practice and encourage life long learning.  We facilitate through mentoring and other means, the provision of vocational and management training that will improve quality, encourage staff development and provide the prospect of a fulfilling and rewarding career path in inbound tourism.

NETWORKING – Through our Chapter meetings and annual conference we provide opportunities for our members to develop relationships with tourism suppliers, buyers and partners both abroad and in the Southern Africa through a programme of business and social events.

SATSA has an Executive Committee (ExCo), elected by members, that is charged with making policy decisions concerning the running of the organisation.
SATSA National Office is managed on a day-to-day basis by an appointed CEO, COO and staff.