Dirty Boots 2022
100 BEST ADVENTURES IN SOUTH AFRICA
Dirty Boots is about to embark on its biggest project to date. Esna and I are going to publish a 122-page, high-quality, A4-size, National Geographic-style magazine, called ‘100 Best Adventures in South Africa’. This publication targets the market segment of people in their 50s and serves to showcase South Africa’s adventure activity offerings to travel trade, corporate industry, and the domestic market. Book your full-color, one-page listing for only R 800 a month or R 8,500.00 once off to ensure that your company stays visible.
READ MORE below…
After nearly 20 years of Dirty Boots and two years of ‘Life in the time of COVID’, we are ready to do something extraordinary that will take the South African adventure industry into the next decade.
While Dirty Boots will continue to do what we have done in the past, travel trade shows, roadshows, social media campaigns, video promotions, and compiling the most up-to-date adventure-focused website in the world, we are adding a new project to this list.
We are printing a 122-page, high-quality, A4-size, National Geographic-style magazine, called ‘100 Best Adventures in South Africa’. This publication serves to showcase South Africa’s adventure activity offerings to travel trade, corporate industry, and the domestic market.
In the battle between print vs digital, a printed magazine in this category captures our targeted market segment; people in their 50s. Born in the Sixties, this group is not interested in being bombarded by digital marketing. They value informative content in a quality, printed publication that they can browse and keep. This adventurous group has money to spend, and they love adventure travel.
In our new magazine, a full page is dedicated to each activity. The content includes the operator’s contact details, location, activity description, and 4 full-color images.
This new publication complements our existing ‘Top 100’ feature, which currently runs on all our social media platforms and our Dirty Boots website (http://www.dirtyboots.co.za). In December 2021, our website hosted 43,000 Google, peaking at nearly 3,000 a day during the holiday season. In the future, these ‘Top 100’ activities, as featured in ‘100 Best Adventures in South Africa’, will form the core of the Dirty Boots website and promotions.
Book your one-page listing for R 8,500.00 once-off or R 800.00 monthly over 12 months. This project is going to generate an awesome return-on-investment by making sure that your company stays visible, along with leading South African adventure companies.
Each operator will receive 10 copies of the magazine. Sell these copies or give them away as a promotional item to important clients or agents. This process will also guarantee a very focused distribution. If we find that the product sells easily, we will do a rerun in the second half of the year for further orders.
DO YOU INCLUDE THE PRICE OF THE ACTIVITY IN THE ADVERTISEMENT?
No. As people hang on to their copies of Dirty Boots for a few years, we do not include the prices of any activities in the guide. We recommend that you keep your website up-to-date.
MAY I DESIGN MY OWN AD?
No. All advertisements follow a standard layout.
MAY I INCLUDE MY LOGO IN THE ADVERTISEMENT?
No. Dirty Boots is a reference guide, not a magazine. Our design guidelines do not permit the inclusion of logos.
MAY I REQUEST A SPECIFIC PAGE?
No. While every effort is made to ensure visibility for all advertisers, the guide is sequenced alphabetically.
UNDER WHICH REGIONS IS CONTENT LISTED?
There are 11 regions: 9 South African provinces plus Swaziland and Lesotho. Depending on the amount of advertisers per region, these may be divided into sub-regions such as Garden Route etc.
HOW WILL I BE INVOICED?
An invoice will be emailed to you upon acceptance of your booking.
ARE YOU ALLOWING OTHER ORGANISATIONS TO ADVERTISE OTHER THAN ADVENTURE OPERATORS?
Limited space, only on the inside front and inside back covers, is made available to other advertisers. We regret that no accommodation establishments may advertise in the guide.
DO YOU HAVE A WEBSITE?
Yes. Our mobile-friendly website address is http://www.dirtyboots.co.za. Online content is updated regularly.
WHO IS BEHIND DIRTY BOOTS AND WHERE IS THE OFFICE?
Johan Radcliffe and Esna Theron own the business. Both have extensive knowledge of the adventure industry. Johan is an avid adventurer. We both work from home in Cape Town.