AD LAYOUT AND COSTS
DISPLAY ADVERTISEMENTS ARE AVAILABLE IN THE
FOLLOWING SIZES:
Full page (195 mm
x 90 mm); Half page
(92 mm x 90mm); Quarter
Page (45 mm x 90mm)
Each display advertisement comprises:
| • | photography | – full page x 3 images (Size 42mm x 42mm) |
| - half page x 1 image (Size 42mm x 42mm) | ||
| - quarter page x 1 image (Size 45mm x 28mm) - Portait | ||
| • | contact details | – company name, telephone, fax, Email, Web, physical address |
| • | description of adventure | – full page 280 words; half page 110 words; 1/4 page 35 words |
| • | graphic symbols | – main activity offered, X-factor, accommodation, Governing body |
LOGOS
No logos will be accepted
PHOTOGRAPHY
To maintain the standard which DIRTY BOOTS has set
out to achieve, only photography of the highest standard will
be accepted. Should the advertiser not have a suitable photograph
to submit, DIRTY BOOTS has a gallery of over 700 high resolution
images to choose from.www.dirtyboots.co.za
COPY
Contact details comprise: company name, telephone, fax,
Email, Web, physical address. Depending on the size of the
advertisement, the advertiser shall submit a description
of the activity no longer than stipulated. The advertiser
shall agree to provide factual information pertaining to
the activity and to ensure that the information is current
with the publication date. The editor asserts the right
to amend or reject copy in accordance with the tone of the
publication. A proof will be submitted for the advertiser’s
approval prior to the time of going to print.
SYMBOLS
Three symbols will be used:
1. Activity: Main and others
2. X-Factor: Level of difficulty rated from one to five, with
five being very difficult
3. Accommodation: Only if accommodation is available on advertiser’s
site
SEQUENCE
The guide will be laid out alphabetically per activity in
11 regions (nine South African provinces, followed by Swaziland
and Lesotho). Editorial, outlining adventure in that area,
will precede each region. Depending on the amount of advertisers
per region, these may be divided into sub-regions such as
Garden Route etc.
Costs
| Normal advertisement | |
| Full page | R7 600 + R1 200 for website R8 800 incl VAT |
| Half page | R4 600 + R1 200 for
website R5 800 incl VAT
|
| Quarter page | R2 220 + R1 200 for
website R3 420 incl VAT
|
| Corporate display advertisements | |
| Inside front cover |
R 16 500 incl VAT
|
| Outside back cover |
R 25 000 incl VAT
|
| On fold out map |
R 16 500 incl VAT
|
| Full page in book |
R 12 500 incl VAT
|
